Post-SMI/SQAD Deals, Dreamscape Unveils New Management Team

Dreamscape, the private equity-backed portfolio company that acquired competitive ad-spending service Standard Media Index (in June) and made a strategic investment in rival SQAD (in April), this morning announced key appointments to the management team that will lead it going forward.

The appointments include:

CFO Dmitri Zolotkovsky, who joins from the same position at OpenSlate (acquired by DoubleVerify late last year).

Chief Technology Officer Dave Hogan, who joins from senior vice president-research at MediaOcean.

Chief Human Resources Officer Rose Zory, who joins from the same position at IAS (Integral Ad Science).



Executive Vice President-General Manager Harmon Lyons, who joins from vice president-general manager at TransUnion.

“We are at a pivotal moment in the advertising industry where accurate tracking of ad spend patterns is increasingly crucial to understanding the health of the marketplace and driving media strategies,” PC Dreamscape CEO Scott Knoll said in a statement announcing the new hires. “Our combined robust insights from SMI and SQAD are a source of truth as we navigate the path ahead where fears of recession loom."

Dreamscape was formed in 2020 as a partnership between Scott Knoll, David Hahn, Michael Iantosca and private equity firm GTCR. 

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