WPP has acquired Passport Brand Design, a brand design agency based in Southern California.
Founded in 2004 by Natalie Taormina and Jeremy Creighton, Passport brings brand identity, design expertise and insight capabilities into the WPP fold. The shop works across a broad range of consumer categories and global markets, spanning Australia and Asia to North America.
Passport has worked with brands like Coca-Cola, Kraft and Heineken. The agency will join VMLY&R’s global network, expanding that latter’s presence in the West Coast region.
Eric Campbell, VMLY&R Global President said the move would “expand our network’s brand design expertise, which is essential in determining how brands visually show up in compelling new ways in the world and build a connected consumer experience.”