Denver Promotes Hockey As Source Of City Pride

Denver is serious about hockey.

Mayor Michael B. Hancock, city leaders and Colorado hockey unveiled a 10-foot-high commemorative hockey puck to kick off Denver's integrated marketing campaign Hockey Capital USA.

The puck records the names of all 88 players from Denver's four 2022 championship teams: Colorado Avalanche, University of Denver (DU) Pioneers, Denver East Hockey and Pee-Wee Jr. Avs.

"Visit Denver and the Denver Sports Commission are showing our shared pride in each win by launching a campaign that is seen and heard throughout the city," said Richard Scharf, president and CEO of Visit Denver.

The giant, commemorative hockey puck visits several city locations. The Puck Tour includes stops at Union Station Oct. 6-20, Magness Arena Oct. 21-Nov. 7, Ball Arena Nov.10-20 and Civic Center Park Mile High Tree Nov. 21-Dec. 31.



The Hockey Capital USA campaign runs from October through December. The cross-platform creative includes 200 street banners, large billboards and digital signage in the Denver Theater District.

Also, at the Denver International Airport, guests will be welcomed with a Hockey Capital USA digital billboard and a train message recorded by Avalanche players Gabe Landeskog and Erik Johnson.

The campaign adds a 60-second TV spot run on scoreboards at Ball Arena during Avalanche games and Magness Arena during DU hockey games. Additional Hockey Capital TV and radio spots air on Altitude TV and local radio.

Web banners will be running on partner websites, including Downtown Denver Partnership, Denver Chamber of Commerce, Visit Denver and City of Denver.

The Colorado Avalanche have won three Stanley Cup Finals and are the only active NHL team to win all their Stanley Cup Finals appearances. Total USA Hockey members in Colorado include 15,000 youth/high school players, 7,500 adult players and 10,000+ coaches and volunteers.
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