Gamer Motivation Helps To Segment Growing Consumer Group
- by Robert Williams , October 28, 2022
Amid forecasts that spending on advertising in video games will grow 16% a year from 2021 to 2025, marketers are working to understand the mindset of people who play games ranging from “Candy Crush Saga” to “Fortnite.”
By combining gaming research from GWI and data from Dentsu’s Consumer Connection System …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
