• by Fern Siegel , November 4, 2022

Gustavo Sarkis has been selected as Chief Creative Officer, BBDO San Francisco.

He will oversee creative work for clients such as WhatsApp, ServiceNow, Wells Fargo and the MegaMex portfolio of brands.

Previously, he was Chief Creative Officer for Conill/Saatchi&Saatchi for its Los Angeles, Dallas and Miami offices. For almost 10 years he worked at AlmapBBDO in Brazil with current BBDO North American CCO Luiz Sanches.

Sanches called him "a brilliant creative and talented leader" who would write "the next chapter for San Francisco. We sit at the epicenter of cultural disruption, product innovation and technological transformation, and he is a proven change agent."

An ad vet, Sarkis has also held top creative posts at TBWA/Chiat/Day, Crispin Porter + Bogusky, David&Goliath, and MullenLowe

Under his direction, CP+B’s campaign for Letgo transformed the company from a start-up to a billion-dollar brand. The Gunn Report ranked his “DogFish” commercial for Volkswagen as one of the 50 best car commercials of the last 50 years.

His work has earned various awards at Cannes, The One Show, Clios and D&AD for clients icluding Toyota, Volkswagen, Kia, Acura, Gatorade, Pepsi and Adidas.