Denim company Citizens of Humanity hopes to curb its environmental footprint starting with its raw materials. It has partnered with six farms across the United States to buy cotton at a premium, enabling farmers to use the profits to implement more sustainable-farming methods, like minimizing tilling and chemical fertilizers. "There’s now a growing movement in the fashion industry to support regenerative agriculture, which refers to practices that preserve the soil’s health and reduce carbon emissions," per Fast Company. "Large apparel companies, including Patagonia, Levi’s, and the Kering luxury group, have invested in large-scale regenerative agriculture projects in Europe and Asia; and smaller brands, such as Christy Dawn, have partnered with Indian farms to buy regeneratively grown cotton."