Social Media Help To Drive Cross-Border Purchases Of Branded Products
- by Robert Williams , November 22, 2022
Social media have become a
popular way for shoppers to become acquainted with brands, with 75% of consumers worldwide saying they had purchased from a brand after engaging with it on at least one social network, according to a survey commissioned by ecommerce company Global-e.
More than half of consumers …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
