SOLVE(D) has launched in Europe. The agency was founded in 2018, with its headquarters in New York.
The IPG Health growth accelerator agency provides end-to-end omnichannel offerings across healthcare to support the network’s agencies and clients in the region.
The London-based agency will cover the U.K., Germany, France and Spain.
Michael Le Brocq, executive vice president and managing director, will lead the company in Europe, while reporting into the SOLVE(D) main office in the U.S.
As part of the global FCB Healthcare Network, now part of IPG, data scientists, data visualizers, business intelligence analysts, media and CRM specialists will staff the new unit.
“By bringing SOLVE(D)’s unique expertise and experience to brands, we can address a current disconnect between pharmaceutical marketing and healthcare professionals," said Le Brocq. "In an increasingly convoluted and complex world, our multi-disciplinary team works with IPG Health agencies and clients to create solutions that are engaging at every touchpoint to drive deeper engagement.”
Previously, Le Brocq was EVP/head of planning for FCB Health Europe and previously Chief Strategy Officer McCann Health London.