Minneapolis-based Haberman is responsible for the creative, which underscores: Cameron's isn't fancy, it's just good. Or as the ad's tagline says: "Always Smooth, Never Bitter."
In collaboration with Cameron’s Coffee, one of the fastest-growing specialty coffee brands in the Midwest, Haberman's spot posits a coffee lover who rejects the fancy whipped cream and syrup shots for a satisfying cup of Cameron's each morning. More spots are here and here.
“Cameron’s has attracted a loyal base of specialty coffee drinkers over the years with the simple promise of delivering an always smooth, never bitter alternative to more expensive brands,” said Brian Wachtler, president-partner, Haberman.
With a 40-year history in the specialty-coffee industry, Cameron’s Coffee is available in more than 12,000 retail locations nationwide, including Walmart, Target, Costco, Amazon and Cub.The campaign will run into 2023 on various digital platforms, including YouTube, programmatic video, Amazon video, CTV and the Cameron's Coffee site. It also has print and social-media elements.
Haberman was named Cameron Coffee's agency of record in April following a competitive review. The account was previously held by FRWD.
In October, Haberman was named agency of record for a new campaign for the Minnesota Department of Health, set to launch early next year.