YouTube, seeking to marry its video content with podcasts, has launched a podcast to alert users to stories behind the trends.
The new offering, "Like & Describe," is hosted by digital content creator MatPat. In the first episode, MatPat explores the growth of virtual You Tubers, also known as VTubers, animated characters that humans move with motion-capture technology, while also giving voice to them.
In the second episode, appearing on January 1,MatPat and guests from the Culture & Trends team break down the biggest videos and creators from the year.
YouTube cites a survey showing that over 50% of all consumers have watched a podcast.
Like & Describe can be found on all major podcast networks, and on YouTube.. Episodes will be released monthly, and will also feature supplementary watchable content for viewers experiencing the podcast on YouTube itself.