New York ad agency Terri & Sandy has been selected as agency of
record for Nature's Bounty, a nutritional supplement brand of Nestlé Health Science.
The account was won after a competitive review. Doner was the incumbent.
Terri & Sandy will
handle creative and strategic marketing duties for Nature’s Bounty, a 50-year-old company specializing in vitamins, minerals, herbs and supplements.
Sandy Greenberg, co-founder-CEO of
Terri & Sandy, said: “We look forward to helping the brand reach even more consumers with high-quality products to complement their lifestyles and physical health.”
New work
for the account is expected in the first half of 2023.
In February, Nature's Bounty Jelly Bean Vitamins was named Product of the Year for 2022 in the vitamin category. The consumer-voted award
is determined by 40,000 American shoppers via a Kantar national survey.
advertisement
advertisement
In July, super-premium spirits brand Barr Hill Gin appointed Terri & Sandy as its first agency of record. While the
primary focus is on gin, some attention will be paid to parent company Caledonia Spirits’ other two brands: Barr Hill Tom Cat Gin and Barr Hill Vodka.
The 12-year-old agency's client
roster includes The Walt Disney Company, Applegate, Freshpet, Gold Bond, John B. Sanfilippo & Sons, Nutella, Sonova, Ferrero Rocher and BJ's Wholesale Club.