Customer engagement platform MessageGears has raised $62 million in growth funding, bringing its total financing to $80 million since its founding in 2011.
The round was led by Long Ridge Equity Partners with participation from Argentum Group and Atlanta Ventures.
The firm will use the funds to accelerate development of its technology platform, for a deeper focus on mobile, and for international expansion and potential acquisitions.
Angad Singh of Long Ridge has joined the MessageGears board of directors.
MessageGears says it eliminates the latency, inflexibility, and other limitations that confront large organizations face, and has served such brands Expedia, OpenTable, T-Mobile, Rakuten, Indeed and Party City.
“Over the next few years, we are going to see a continuing wave of enterprise B2C brands investing in moving their 1st party customer data to a modern data warehouse like Snowflake and AWS,” said Roger Barnette, CEO of MessageGears.
Barnette adds that MessageGears can help those marketers capitalize on those investments.