Porsche Intros Urban Dealership Format In Brooklyn

Porsche aims to connect with new customers in Brooklyn via an urban dealership format.

The location features a “street-level gallery with timeless styling where today’s customers and new friends can walk in to experience the modern luxury brand,” per the automaker.

A grand opening was held Dec. 7 with musicians, local food and more than 200 guests.

The first-of-its-kind format in Industry City, a mixed-use setting in the Sunset Park neighborhood, aims to be both warm and welcoming, says Kjell Gruner, president and chief executive officer of Porsche Cars North America.

The new approach to the future of automotive retail accommodates the needs of city dwellers, who have different needs than suburbanites, according to the luxury brand. 



The 10,000-square-foot customer showroom and service reception area is located on the ground floor of a renovated century-old, eight-story building that also houses the Brooklyn Nets Training Center.

Porsche Brooklyn’s architectural style is inspired by Porsche brand design. From the sidewalk, though giant glass windows, visitors can see the latest models of Porsche vehicles.

There is also a Fitting Lounge where new owners can customize their vehicle while enjoying coffee and a pastry from the Porscheplatz. The space also includes a Porsche Lifestyle Store and a dedicated New Car Delivery area.

Along with the showroom and service reception area, there is a separate 16,000-square-foot service and parts center a block away for a total dealership area of 26,000 square feet.

In alignment with Porsche’s ambition to be net-carbon-neutral by 2030, Porsche Brooklyn is aiming to achieve LEED certification for sustainable interior design.

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