Boxbollen, a playtech startup that has recently taken TikTok by storm with its “Boxball” has announced the launch of “The Boxball Open 2022,” a global competition with $10,000 in prize money.
In recent weeks, Boxbollen has become a viral TikTok sport after being featured on "Dr. Phil," and promoted on social media by celebrities like Khloe Kardashian, actresses Kyle Richards and Nicole Scherzinger, and professional boxer Ryan Garcia.
The Boxbollen head-tethered boxing ball is linked to the Boxball App, which tracks physical interaction with the ball and personal performance-tracing, charity-linked challenges and social competitions.
The small company was founded in 2018 in Stockholm by brothers Jacob and Victor Eriksson. So far, investors include the founders of VC firm eEquity, Nasdaq-listed outleisure apparel brand RevolutionRace, and sustainable oral care brand The Humble Co.
On TikTok, the viral sport has accrued over 100 million organic views of people playing Boxbollen to date.
The Boxball Open 2022 was announced by Garcia on his personal Instagram account, encouraging participants from around the world to hit the ball as many times as possible in five seconds (the current high score being 27 hits).
The competition is now live on The Boxball app -- available for iOS and Android, with entries closing on February 28th.
At Christmas time, two teenage friends received Boxball ... the latest and greatest. By the end of the day they were over it. I'll check in on them later.