Lopes Becomes COO For Link Agency

Link Agency, the creative agency focused on data-driven, short-form advertising tailored to the TikTok generation, named Frederico Lopes as Chief Operating Officers.

The hire augments the agency's launch of a consumer goods brand this year.

Previously, Lopes was a project leader at BCG, a strategy consulting firm. At BCG, Lopes consulted with oil and gas companies, global banks, the public sector, and consumer goods companies.

He will work closely with co-founder-CEO Fracisco Schmidberger and Joaqim Salguiero, paid media director.

The Link Agency, founded in 2020, has generated 1.2 billion organic views across its TikTok campaigns.



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