Brands Often Embarrassed By Their Own Websites: Study

Email teams should be aware that they may be sending customers to a poor experience online. Brands are often embarrassed by their own websites, according to a study by content management platform Storyblok. 

Of the companies polled, 48% say their website had recently embarrassed them in front of a customer or key stakeholder, the report says. 

However, 87% say their website meets all or most of their expectations. 

And 90% claim they receive a good ROI on their marketing technology spend, although data proves this is untrue, the study contends. 

But 92% believe their website's poor user experience is costing them sales, and 30% say this sum exceeds $100,000 per year.

And firms report that fixing website errors and maintaining the sites wastes an average of 4 hours per a week, with 8% of businesses exceeding 10 hours a week. 

On average, brands invested nearly $500,000 on their sites over the past five years, and14% have spent more than $1 million. 



Only 6% of businesses feel they are getting a poor ROI on their marketing technology spend.

"At first, these results look completely contradictory. On one hand, businesses believe their websites are costly embarrassments, on the other hand, they are seemingly satisfied with their performance,” says Dominik Angerer, CEO and co-founder of Storyblok. “The answer is that expectations are too low.”

Working with OnePoll, Storyblok surveyed 500 business leaders and executives between November 24 and December 4, 2022. 

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