Gummi brand HARIBO has selected Minneapolis-based Colle McVoy to be its shopper marketing agency of record in the U.S.
The agency is tasked with bringing the iconic brand to life in retail stores across the country. It will work with its specialty design practice, 10 Thousand Design to concept and design retail display graphics for key seasonal moments and support larger in-store promotional initiatives. Creative is expected to break in early 2024.
The agency’s retail design expertise has also been put to work for clients like Target, U.S. Bank, Anytime Fitness, Regis and Houston White.
HARIBO is best known for Goldbears gummies. Established in 1920, HARIBO is the acronym that comprises the founder's name and the city in which the company was established (Bonn, Germany/ HAns RIegel BOnn.) Global headquarters is now in Grafschaft, Germany and its U.S. headquarters is in Rosemont, IL.
HARIBO is the latest blue-chip brand to join Colle McVoy’s client roster. Last year the agency added assignments from Goodyear, Perdue, Whirlpool and Northern Tool + Equipment, which helped lead the agency to double-digit growth in 2022.