• by Steve McClellan , February 16, 2023

Stagwell is merging two of its healthcare agencies--Concentric Health Experience and Scout—to form ConcentricLife.

Ken Begasse, founder of Concentric Health Experience will lead the new entity as CEO. Jennifer Brekke, founder of Scout will serve as President. Raffi Siyahian serves as commercial strategy lead and Michael Sanzen holds the title of founder. 

Scout is a specialist in rare disease marketing and Scout Consumer, is focused on challenger brands in food and wellness.

ConcentricLife will be aligned into three practices: ConcentricLife (healthcare), ScoutLife (rare disease) and RitualLife (wellness).  

The new entity comprises over 270 employees across locations in New York, San Diego, Chicago, Atlanta, Ft. Lauderdale, London, and Copenhagen.

Clients include Abbott, Merck, Pfizer and the Sleep Foundation.