• by Fern Siegel , February 20, 2023

The 50,000feet agency worked with Boston Consulting Group (BCG) to position and launch BCG X, its new global tech build and design brand.

BCG X integrates advanced tech capabilities with business aims to assist organizations trying to build and monetize their products and services.

50,000feet developed a strategic brand platform to align BCG X’s mission with the firm and in the larger marketplace.

That meant creating the BCG X logo and a comprehensive visual language to reflect its futuristic vision. The X mark represents BCG X’s ideas and ambitions.

Ken Fox, principal and executive creative director, 50,000feet, told Agency Daily: “It has been exciting and rewarding to help launch a business that will enable end-to-end digital transformations, ultimately solving the world's toughest challenges.”

Earlier this month, 50,000feet launched a health and wellness practice, part of its mission to partner with brands focused on purpose-driven, life-saving work in the category .