• by Ray Schultz , February 22, 2023

Digital marketing provider Sendinblue has formed an integration with the WhatsApp Business Platform to help small and medium-sized brands conduct text messaging.

Those clients can send video, images and hyperlinks and have a higher character limit -- six times as much as SMS, the firm says. They can also upload contacts in bulk, provide customer support and answer frequently asked questions with auto-responses, the company says. 

In addition, Sendinblue’s  500,000 active users can facilitate marketing campaigns and transactional and marketing messages through automation, using What’sApp as a chat channel.

And, users can send transactional messages and alerts and create multi-channel automation workflows by the end of this quarter.

Sendinblue, which claims a 98% open rate, is now a WhatsApp Business Solution Provider. WhatsApp says it has 2 billion users worldwide. 

“We are thrilled to be able to offer our customers access to a messaging platform that will not only scale SMBs but also help them reach their customers where they’re at – and that’s on their mobile devices,” says Steffen Schebesta, CEO of North America and vice president of corporate development at Sendinblue. 

Schebesta adds: “We’ve heard directly from our customers in North America who have specifically requested this feature.”

Last year, Sendinblue acquired Yodel.io, a cloud-based business phone tool. The firm is pursuing a mission of “reducing digital marketing costs for SMBs while creating additional touchpoints for customer success,” says Armand Thiberge, founder and CEO of Sendinblue.