Xperi’s TiVo business, which has set its sights on becoming a growing CTV/streaming distribution company like Roku and Amazon Fire TV, says its potential may reside in the of expansion of the TiVo operating system -- which could be in seven million TV sets by 2026.

“We expect to have a footprint of at least seven million TVs powered by TiVo within three years which would yield a revenue run-rate of around $140 million a year,” according to Jon Kirchner, chief executive officer of Xperi, who spoke during a fourth-quarter analyst call this week.

Claiming that the TiVo operating system and/or electronic program guide/video services already is the backbone for some 30 million homes globally when it comes to pay TV, connected TV and video, Kirchner says: “We are seen as an incredible partner by TV OEMs [original equipment manufacturers]... We are uniquely positioned.”

The company says its fourth-quarter 2022 revenue leaped 9% to $136 million, while full-year 2022 revenue inched up 3% to $502 million over the year before.

Potentially higher advertising revenue for TiVo is also planned. “People are interested in the audiences we have across the various TV products that are in households,” says Kirchner --  “certainly how it relates to connected TV... We are ready to scale that as we get more footprint.”

Unlike the push by Roku and Amazon to have their own branded TV sets, Kirchner says, “we offer a truly independent TV platform... These aren’t TiVo TVs. They are OEM branded TVs powered by TiVo.”

TiVo says this monetization comes from sharing revenue through advertising with the TV set manufacturers.

Xperi says TiVo’s big smart TV manufacturing partner is European-based Vestel, which is rolling out TiVo Operating System (TiVo OS) in its TV sets this year. Other TV makers coming online will include Hitachi, JVC, Daewoo, Regal, and Telefunken.