YouTube Has Biggest Share Of First-Choice CTV Apps
- by Robert Williams , February 23, 2023
Viewers of connected television (CTV) are generally
perceived as being more intentional in finding what they want to watch. That means most of the time spent with CTV consists of viewing content (78.8%) or switching apps (4.3%), according to a study by media-measurement firm TVision.
CTV users also were more …
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