• by Ray Schultz , February 23, 2023

Spectrum Reach, the advertising sales business of Charter Communications, Inc., has teamed up with video startup Waymark to create an AI-powered platform that allows brands  to produce video commercials with an AI-generated voiceover. 

Spectrum Reach clients can type in their business name, location and desired tone, and Waymark’s AI capability will automatically create a personalized video commercial.

Users can choose from 11 AI voices with different vocal timbres, deliveries, energies and speeds, the companies say. A ready-to-air commercial will emerge within minutes, they claim.

The firms have worked together since 2017 to make video advertising available to small and medium-sized businesses. 

“Producing any video, much less a quality TV commercial, can sometimes be consuming and expensive,” says Alex Persky-Stern, CEO of Waymark. 

Persky-Stern adds that business owners can create “do-it-yourself commercials, using images from their social footprint and with or without AI voiceover.”