• by Fern Siegel , February 27, 2023

Italian premium beer brand Menabrea appointed BMB as lead creative partner for brand positioning and advertising.

London-based BMB won after a competitive review. New creative is expected to run across multiple channels this spring.

Founded in Biella in 1846, Manebrea is the oldest active brewery in Italy.

Jason Cobbold, CEO, BMB said: “We’re looking forward to shining the light on this unique Italian beer with its rich and storied history.”

Menabrea, a pale lager, is part of the C&C Group portfolio in the UK, which includes brands Tennent’s Lager, Magners Irish Cider, and Orchard Pig.

The brand is sold in the U.K. and the U.S.

BMB's cient work includes Nike, Samsung, FREE NOW and Farrow & Ball.