• by Fern Siegel , March 1, 2023

Creative agency Dagger has named Jason Hatfield as senior vice president of account management.

A 20-year agency vet, Hatfield previously held chief client officer roles at Morrison and Bright Red. He is charged with expanding accounts and finding new opportunities to fuel Dagger's growth.

Hatfield has worked for various high-profile brands, including The Coca-Cola Company, Cooper Tires, Krystal and Cox Communications.

“I've long admired Dagger’s work with brands like Aflac, IHG and Cox Automotive and willingness to question the status quo, cut through the noise and do things differently,” said Hatfield. “Dagger is a unique agency and embodies an Atlanta-centric mentality of independence, hustle and culture."