• by Fern Siegel , February 28, 2023

Noble Studios, a performance-marketing agency, has been named the agency of record for Santa Monica Travel & Tourism (SMTT). Noble Studios expands its client remit to include brand strategy, creative campaigns and paid media strategy and management.

The agency enlarged its portfolio after a competitive review. It will begin brand strategy work and launch new creative this fall.

Misti Kerns, president-CEO of Santa Monica Travel & Tourism, said with Noble Studios' help "we will evolve our brand, craft one-of-a-kind campaigns that create lasting impressions on visitors and our community, leverage innovative technologies and ensure the Santa Monica experience is a positive one well before arrival.”

Noble’s travel and tourism roster also includes Travel Nevada, Tahiti Tourisme and Yosemite-Mariposa. It's also done work for  Autodesk, Adobe and Google.