• by Fern Siegel , February 27, 2023

The Barstool Sports site and Phusion Projects have teamed to launch Pirate Water. The malt beverage brand offers four flavors including Sex on the Beach, Margarita, Miami Vice and Bahama Mama.

Phusion is the creator of theFour Loko line of malt beverages and Mamitas tequila seltzer.

The marketing push will employ various Barstool talent: Kevin Clancy and John Feitelberg, stars of the comedy podcast "KFC Radio," Brianna Chickenfry and Grace O’Malley, hosts of "PlanBri Uncut," and Dana Beers, known for his “Zillion Beers” merch line that

Pirate Water's experiential marketing elements include:

*February 28: A treasure hunt in Los Angeles, New York City, and Boston. Barstool fans can connect directly with Barstool talent at surprise locations and win prizes.

*March 16: Brianna Chickenfry and Grace O’Malley will host a Pirate Water Spring Break Party at Rock Bar Day Club in Fort Lauderdale.

*March 19: Barstool talent will  participate in the South Boston St. Patrick’s Day Parade, cruising through the streets on a Pirate Water branded duck boat to celebrate the brand.

Brianna Chickenfry, co-host of "PlanBri Uncut," said: “Phusion has given us a ton of creative direction in integrating this product into ours and our audiences' styles.”

Jaisen Freeman, co-founder/CEO Phusion Projects, added that the alliance with Barstool “not only hits our core consumer, but also converts to product sales.”

Phusion and Barstool Sports have been partners for over two years, integrating their Mamitas and Four Loko brands into several of Barstool’s franchises, including "PlanBri Uncut" and "Sundae Conversation with Caleb Pressley."

More recently, Barstool launched Stella Blue Coffee, a new coffee brand inspired by Dan "Big Cat" Katz, host of the sports podcast "Pardon My Take."