• by Fern Siegel , March 1, 2023

The LA-based culture agency Cashmere has tapped Frank Dattalo as EVP, executive creative director. Dattalo will lead creative efforts for various accounts, including Taco Bell, Google, Budweiser and Disney.

He reports to Cashmere Ryan Ford, president-Chief Creative Officer,.

Previously, Dattalo worked at Critical Mass, LA, as VP, executive creative director with brands such as Nike, Peloton,  AT&T and the decorated Gif a Little Love campaign, which used media and data to connect people when COVID hit holiday travel.

Prior to Critical Mass, Dattalo held creative roles at R/GA, LA leading Nike Basketball and Apple in Cupertino, helping launch Apple Music, iPad and Apple Watch.

Last year, Cashmere saw its client opportunities expand as clients wanted a stronger connection to Gen Z consumers. The agency worked on various TV shows and films, including FX’s "Atlanta," Sony Pictures’ "The Woman King" and Netflix’s "You." It has also enhanced the merger with Media Monks.