He reports to Cashmere Ryan Ford, president-Chief Creative Officer,.
Previously, Dattalo worked at Critical Mass, LA, as VP, executive creative director with brands such as Nike, Peloton, AT&T and the decorated Gif a Little Love campaign, which used media and data to connect people when COVID hit holiday travel.
Prior to Critical Mass, Dattalo held creative roles at R/GA, LA leading Nike Basketball and Apple in Cupertino, helping launch Apple Music, iPad and Apple Watch.
Last year, Cashmere saw its client opportunities expand as clients wanted a stronger connection to Gen Z consumers. The agency worked on various TV shows and films, including FX’s "Atlanta," Sony Pictures’ "The Woman King" and Netflix’s "You." It has also enhanced the merger with Media Monks.