Nature’s Way has launched a new brand campaign, voiced by actress Amy Sedaris (“The Mandalorian”).
“Nature Finds a Way,” with creative work by Opinionated, runs on Pandora, Spotify and various digital outlets, as well as at experiential events.
The brand creates products, such as multivitamins and probiotics, that provide a holistic solution to wellness.
The spots include Nature Finds A Way, Nature’s Way Alive and Nature’s Way Sambucus Gummies.
“We’re excited to launch a campaign that sets out to reconnect with today’s modern consumers on an emotional level, and really lean into how the problem-solving power of nature inspired our brand,” said Andrew Hartshorn, Chief Marketing Officer for Nature’s Way.
“Vitamin and supplements have various benefits for people, and we want to give everyone the confidence knowing they’re starting their day right,” he added.
Portland, Oregon-based Opinionated has also done work for adidas, Unilever and Pepsico.
Zippia reported Nature's Way 2021 revenue at $500 million. The company is based in Green Bay, Wisconsin.