Marketers See Format Changes As Biggest Challenge For Social Media Content

Social media companies are continually updating their platforms to encourage more consumer usage or to copy the features of rivals, among other reasons. These changes can be challenging for marketers as they seek to manage a brand presence that may require ongoing interaction with consumers.

More than half (53%) of …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications