Lamar Advertising Donates $1M In OOH To Help Make-A-Wish

Major outdoor billboard ad company Lamar Advertising selected Make-A-Wish as its In-Kind Partner for 2023.

The alliance means Lamar will donate more than $1 million in digital OOH to help the charity raise funds and awareness of the life-changing wishes granted to kids with critical illnesses.

Lamar employees will also participate in volunteer activities in the communities where the company and Make-A-Wish share a presence.

Since its founding in 1980, the organization has granted more than 360,000 wishes.

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