Major outdoor billboard ad company Lamar Advertising selected Make-A-Wish as its In-Kind Partner for 2023.
The alliance means Lamar will donate more than $1 million in digital OOH to help the
charity raise funds and awareness of the life-changing wishes granted to kids with critical illnesses.
Lamar employees will also participate in volunteer activities in the communities where
the company and Make-A-Wish share a presence.
Since its founding in 1980, the organization has granted more than 360,000 wishes.