A social media playbook is being distributed to more than 100 BMW dealerships, offering expert tips on how dealerships can grow their digital presence.
Developed by Space Auto, the BMW Dealership Social Media Playbook includes steps for using TikTok and Instagram to drive vehicle sales. It includes recommendations on lighting, production, and copywriting, and tips on tracking social media success.
The company is hosting a series of exclusive webinars for BMW Dealers where they will be walked through the playbook, which also features case studies.
Six BMW Centers are Space Auto’s social media clients, who have garnered a significant uptick in engagement for their TikTok and Instagram accounts. Many posts have reached 10s to 100s of thousands of views and likes.
The first dealers to be trained are in Texas, Georgia and Florida.
Social media has become one of the most effective ways to reach new and existing car buyers -- "and yet, there is never enough marketing support at auto dealerships, especially for platforms like TikTok and Instagram,” says Nick Askew, Space Auto founder and CEO.
Nearly all (90%) of new vehicle buyers who used social media in the shopping process said it influenced their decision, per Social Media Week.
Space Auto offers software (website, retailing, CRM) and digital marketing to both independent and OEM dealerships. Besides BMW, the company has worked with Nissan, Kia, Honda, GMC and Hyundai.