To combat the sexist elements in the U.K.'s Metropolitan Police, the Women’s Equality Party (WEP) launched its “See it. Say it. Ignore it.” campaign. The Met, the nation's largest police service, is responsible for Greater London, but retains legal jurisdiction in England and Wales.
The new work, by Quiet Storm, satirizes the police's familiar “See It. Say. Sorted” campaign by mimicking its design.
WEP has placed out-of-home posters throughout the city’s transport network to highlight police and politicians’ failure to address abuse within the force, underscored by findings in the just-released Casey Review. Each month, almost 50 allegations of violence against women by the Met are filed. Many generated internally against a colleague.
The Women’s Equality Party is campaigning for a statutory inquiry into misogyny in all police forces, as well as a serious examination of policing that often fails women, minorities and LGBTQ+ people.
The campaign, which broke March 21, exists due to the report's critical findings: Police drop most complaints of officer violence against women. And more than 1,500 U.K. officers have been accused of such violence over a six-month period, according to data from the National Police Chiefs’ Council.
The work appears in social media and print. There are also fly postings in England and Wales.
Mandu Reid, Leader of the Women’s Equality Party, said: “The fact the Met are in denial about the harms they have caused makes this campaign all the more vital. Enough is enough. Women are tired of platitudes and meaningless apologies from the government. The Women’s Equality Party is calling for a representative group of Londoners to be consulted on the future of policing in response to the Casey report, led by those who have been most failed.”
The campaign’s hashtag #SeeItSayItIgnoreIt encourages the public to share images of the posters and support the campaign against police misogyny and violence.
Rania Robinson, CEO of Quiet Storm, said: “By diverting an existing slogan, this campaign works to put the actions of the police clearly in mind, while sharing a vital message.”