Lego Prepping For Global Media Review

Toy marketer Lego is conducting a global media agency review. Initiative has handled media duties for the company since winning its last major pitch in 2017. 

The firm spends an estimated $450 million on measured media globally according to agency research COMvergence.  



Prior to Initiative, Starcom and Carat were incumbents on the account.  

Reached by email, a Lego spokeswoman replied, "we cannot confirm or comment on this story."


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