• by Joe Mandese  @mp_joemandese, April 4, 2023

Long-time GroupM innovations exec Whitney Fishman has joined Dentsu's iProspect as executive vice president-head of innovation.

Fishman, who reports to iProspect CEO Danielle Gonzales, will be responsible for developing innovation plans across client teams and educating on the role of technology in driving consumer behavior.

The position is new for the agency.

Prior to joining iProspect, Fishman served as group director-consumer insights and innovation at GroupM North America.

Prior to that, she was managing partner-innovation and consumer technology at GroupM's Wavemaker unit.