• by Fern Siegel , April 5, 2023

Data security is a major concern — and Gigamon uses a deep observability pipeline to power and protect a clients’ cloud and security issues.

But to break through the data-security clutter and highlight its capabilities, HUb San Francisco, its agency of record, kicked off a new campaign, titled "Bad Guys in the System."

The work features a hacker disrupting the company’s hybrid cloud infrastructure. From hacking into revenue to posting illicit photos on the company’s social-media accounts, the firm’s security is gleefully breached.

The campaign includes video, digital and a landing page. The target audience is IT and security leaders, cloud architects and security professionals in large national businesses.

“HUb has a proven track record for distilling technically complex messages into smart creative that embraces humor to break through the noise and engage the target audience,” said Michael Hakkert, vice president, corporate marketing at Gigamon.

“Securing and managing hybrid cloud infrastructure is complicated, and we’re working hard to make it as easy as possible to learn about how deep observability helps organizations to detect unseen threats that could jeopardize their business,” he added.

In 2022, the average cost of a data breach reached a record high of $4.35 million, according to a report by IBM and the Ponemon institute.

Hilary Wolfe, creative director-partner at Hub, added: “What better way to illustrate threats in your network security than to comically show a hacker unseen in your midst?”

HUb San Francisco has done client work for Oculus, Nike, Anchor Brewing Levi’s and NerdWallet.