• by Steve McClellan  @mp_mcclellan, April 11, 2023

Boston-based ad agency HeyLet’sGo! announces that Lisa Gapinske has been named President.

Previously Gapinske was vice president/account director at the agency, which she joined in 2019. She joins the leadership team of Founder and Chief Creative Officer Tim Cawley, executive creative directors Dave Loew and Mike Shaughnessy, vice president/executive producer Kaitlyn Wurtzburg, and Chief Strategy Officer Amanda Zarle.

In her time at the agency, she’s worked on accounts such as Envestnet, Lawn Doctor, Hasbro, Computershare, Abnormal Security, Plymouth Rock Assurance, WP Engine, and the Harvard Division of Continuing Education.

Prior to joining the agency, Gapinske was with Sleek Machine most recently as account director. She was in account leadership roles at Allen & Gerritsen, MMB and Hill Holliday, all located in Boston.