Havas Media Group has formed a new activation team for North America. The reorganization brings together Data, Analytics & Martech and Investment disciplines in the region into one collaborative and integrated team, which will be led by Mike Bregman who is elevated to the role of Chief Activation Officer, effective immediately.
“As we look towards the future with an innovation mindset, we’re continuing to strengthen our data and investment capabilities in-house,” said Greg Walsh, CEO, HMG North America. “Our activations must be data led, agile and accountable. This is just formalizing what we know already, data and investment are inextricably linked. Under Mike’s leadership, we've made tremendous strides evolving and elevating our data offering and tech ecosystem.”
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Bregman joined HMG in May 2021 as Chief Data Officer for North America. Prior to joining HMG, Bregman was with Accenture as Global Managing Director, leading Customer, Marketing, and Sales Analytics within Accenture’s Applied Intelligence unit. In his role, he was responsible for evolving the unit’s offerings and innovative go-to-market strategy across 20 regions.
“No doubt, investment and data are interchangeable and inextricably linked. This newly integrated team will ensure we activate in an agile,
outcome-driven way while also ensuring better cross-channel coordination across the organization,” Bregman stated. “It will also fuel our future-forward innovation agenda as we
leverage machine learning, automation, AI and tech to evolve our strategic offering.”
The move follows HMG’s recent
acquisition of Vancouver-based digital agency and data consultancy Noise Digital. It has also added
partnerships with firms including Samba TV, Adelaide, LiveRamp, PubMatic, OpenX, FreeWheel, and more.