• by Karlene Lukovitz  @KLmarketdaily, May 11, 2023

Apple’s Vice President of Product Marketing, Pete Distad, who leads the Apple TV+ and sports businesses, will leave the company later this month.

Distad oversees the business and operations side of the Apple TV app and Apple TV+ streaming service, and has been working on Apple TV+ content deals since 2017. His team negotiated Apple’s entry into live sports, including its deals with Major League Baseball and Major League Soccer.

Apple now plans to promote Jim DeLorenzo to handle sports content, and is looking for a replacement to take over the TV business side, according to Bloomberg.

Distad is the third senior executive to exit Apple’s Services business in recent months.

Peter Stern, who was the top vice president in Services, left in January, and Mike Abbott, who was vice president of cloud engineering, left in March to head up GM’s new software department.

In addition, outside of the Services division, recent Apple departures have included sales executive Doug Beck, who left last month for a Department of Defense post, Chief Privacy Officer Jane Horvath, and industrial design chief Evans Hankey.

Distad reports to Oliver Schusser, who added oversight of the business side of Apple TV+ to his Apple Music responsibilities in January, when Apple split the Services division into three separate units following Stern’s departure. Schusser reports to Eddy Cue, senior vice president of Services.

Distad joined Apple in 2013, as a vice president in charge of marketing for the Apple TV set-top box. There has been no report

Previously, he served as senior vice president of marketing and distribution for Hulu, leading customer acquisition and retention, distribution and marketing partnerships, and content and brand marketing. His experience also includes having served as a McKinsey & Company consultant in areas including marketing effectiveness and partnership/alliance development and online media strategy.