Bundling rival streaming services — a strategy recently advocated by Warner Bros. Discovery CEO David Zaslav — is playing out in a new Verizon promotional deal.
Verizon has announced a new streaming bundle — available exclusively through its subscription aggregation hub, +Play — that includes both Netflix’s Premium plan and the upcoming Paramount+ with Showtime streamer, which is ad-free except for live TV and a few shows.
The limited-time offer, which marks the first time the two streaming brands have been offered together, is priced at $25.99 per month, including $11.99 for Netflix Premium, which is normally $19.99 per month. The standard price for Paramount+ with Showtime will be $11.99 when it debuts next month. The +Play deal represents a 19% discount off the combined regular prices of the services, and $70 in annual savings, according to Verizon.
The new bundle's cost can be lowered to $10.99 if +Play subscribers opt to apply monthly dollar credits available through Verizon's myPlan program.
“With partners like Netflix and Paramount+ with Showtime on +play, we’re leading the industry in offering customers the content they want, with never-before-seen bundles they can’t get anywhere else,” Verizon Chief Content Officer Erin McPherson said in a statement.
Verizon’s +Play, which is available for Verizon mobile, 5G Home and LTE Home Internet customers in the U.S., currently offers more than 30 services by subscription. Several streamers — including streamers Disney+, Discovery+, Max, Hulu, AMC+, A+E Networks, ESPN+ and NFL+ — are already available on the service, along with the NBA League Pass, the Peloton App and Duolingo, among other apps.
When +Play launched in late 2022, subscribers received a free year of Netflix Premium.