News Trade Group Issues Principles To Govern Use Of Content By Gen AI Systems

Several major publications, including The New York Times and CNBC are holding preliminary talks in an effort to develop rules on fair use of digital content by AI tools, CNBC reports.. And the digital trade organization, Digital Content Next, has issued seven principles for development and governance of Generative AI. 

Digital Content Next includes the New York Times, the Washington Post, Disney, NBCUniversal and The Wall Street Journal among its members. 

Their concern is that generative AI programs such as Openai’s ChatGPT and Google’s Bard “are trained on large amounts of publicly available information from the internet, including journalism and copyrighted art. In some cases, the generated material is actually lifted almost verbatim from these sources,” CNBC writes in breaking the news of the talks. 

CNBC continues, “Publishers fear these programs could undermine their business models by publishing repurposed content without credit and creating an explosion of inaccurate or misleading content, decreasing trust in news online.”



Meanwhile, Digital Content Next has written a document, titled, “Principles for Development and Governance of Generative AI,” that attempts to set up rules for content usage.

The group argues that “most of the use of publishers’ original content by AI systems for both training and output purposes would likely be found to go far beyond the scope of fair use as set forth in the Copyright Act and established case law,” according to Morning Brew.

 Digital Content Next offers these seven principles:

  1. Developers and deployers of GAI must respect creators’ rights to their content. 
  2. Publishers are entitled to negotiate for and receive fair compensation for use of their IP.
  3. Copyright laws protect content creators from the unlicensed use of their content. 
  4. Gai systems should be transparent to publishers and users.
  5. Deployers of Gai systems should be held accountable for system outputs. 
  6. GAI systems should not create, or risk creating, unfair market or competition outcomes. 
  7. GAI systems should be safe and address privacy risks. 

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