• by Ray Schultz , July 13, 2023

Salesforce is increasing list prices an average of 9% across its Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau products, effective in August. 

The company has not had a list price increase in seven years. It has since delivered “22 new releases, thousands of new features—including recent generative AI innovations—and invested more than $20 billion in research and development,” Salesforce said in an announcement.

The new list prices are: Professional Edition $80 USD (up $5), Enterprise Edition $165 USD (up $15) and Unlimited Edition $330 USD (up $30). 

Similar increases will go into effect for Industries, Marketing Cloud Engagement and Account Engagement, CRM Analytics and Tableau.

Outside reports noted that the firm’s stock price rose on news of the increases.