
Social media platforms in the past few
years have expanded their support for ecommerce as they face greater competition from retailers selling advertising. As more people order products they see on social media, certain patterns of
behavior have emerged, according to social commerce company MikMak.
The grocery
category generates the …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.