- CMSWire, Monday, July 31, 2023 6:15 PM
Elon Musk's rebranding of Twitter offers other companies a plethora of marketing lessons. "
In the process of rebranding a product, service or company, it's crucial to pair the new image with a
tangible product, service or offering. Renaming a company primarily serves the company's interests rather than the end users," per CMS Wire. "Therefore, it's essential to accompany the rebrand with a
concrete offering that resonates with customers’ immediate needs or desires."Read the whole story at CMSWire »
