If marketers have a fear about using AI, it’s that they are moving too fast.
That concern was expressed by 54% in a study titled The Expansion of Gen AI, from
Foundry. Their concerns include:
- Legal issues related to Gen AI output
- Loss of control over corporate data
- Employees who go rogue and use it without permission
- Lack of confidence in results
Still they’re willing to try
it.
Of those polled, 62% are actively using AI within their enterprise. Another 23% are in the early stages of exploring for potential implementation.
Only 14% have not
implemented yet, but are considering it. And a mere 1% have experimented with AI but are not currently using it.
Moreover, most organizations are making AI investments. To be specific,
they are:
- Increasing spend on AI-enabled applications — 76%
- Adding headcount for AI-related roles — 68%
- Increasing
security spend — 68%
- Increasing cloud spend — 55%
- Upgrading infrastructure — 51%
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Meanwhile,
88% have started Gen AI projects or have them underway. Specifically, they are:
- Training/upskilling employees on Gen AI — 51%
- Getting AI tools in
users’ hands — 50%
- Establishing policies and guidelines — 47%
- Identifying use cases —
42%
- Pilot projects — 41%
- Testing apps from our vendor partners — 39%
Foundry
surveyed its IT decision-maker audience.