Louisville Slugger's 'Silver Standard' Campaign

As baseball’s regular season winds down, Louisville Slugger is out with new campaign from Doe-Anderson that salutes the history of the MLB’s Silver Slugger Awards. 

The awards recognize the MLB’s best offensive players at each position in both the American League and National League as determined by a vote of managers and coaches.  

“When you think of big moments in baseball, you need to think about Silver Slugger,” said Jake Misener, Louisville Slugger Marketing Manager. “Players and coaches look forward to the award every season, but we want that excitement to reach the fans as well.” 



Doe-Anderson “Silver Standard” creative blends old-school elements — vintage footage, the classic voice of Bob Costas — with modern graphics and music to spark a curiosity about the award, past winners and who may win in 2023.  

The “Silver Standard” campaign launches in early October on TV and social media, following the end of voting by coaches but before the award show on the MLB Network.  

Sample the work here and here.  


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