Independent agency Hanson Dodge has appointed Jeremy Whitt to the new role of executive media director.  

At HD, Whitt will become a member of the leadership team and have oversight of the agency’s growing in-house media practice. He was most recently senior vice president/media strategy at Milwaukee-based BVK. 

“We expanded our in-house media practice immediately prior to COVID when it became clear that more and more of our clients could benefit from media support for their marketing efforts,” said Stacie Boney, president of Hanson Dodge.   

The decision paid off with new media assignments from both new and existing clients.  

Boney notes that today media services account for nearly 25% of agency revenue. 

Whitt bring two decades of agency experience to the role. At BVK, where he worked for the past eight years, he directed agency connections strategy, built an internal programmatic trading desk and created integrated media partnerships.  

Earlier he spent more than 15 years at Cramer Krasselt, rising from media intern to become one of the youngest Vice Presidents in the agency’s history.  Directing media strategy for CK’s Milwaukee and Phoenix offices, with a focus on digital activation and innovation, engagement and SEM strategies, were among his contributions.   

He starts at HD this month.  

HD’s media practice clients include Creminelli Fine Foods, KEEN footwear, NOW supplements and PurposeBuilt Brands’ Green Gobbler line of household products.