New public service ads have been launched that encourage prospective parents to adopt teens from foster care.  

Created by Edelman, the PSAs build on the ongoing campaign’s “You Can’t Imagine the Reward” message and feature real adoptive families sharing their adoption from foster care stories and how rewarding the journey has been for both parents and teens. 

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council are partners in the ongoing campaign.  

“For years, our team has produced emotional work inspired by real adoption stories because there is nothing more powerful than seeing the overwhelming love these families have for one another," stated Michelle Hillman, chief campaign development officer of the Ad Council.