• by Tanya Gazdik , November 13, 2023

Mercedes-Benz is launching its “Holidays with Love” global campaign to celebrate the moments that make the holidays so special.

The sentimental black and white creative from Team x highlights Mercedes' tech-forward vehicles that help bring friends, families, and partners together for the holiday season.

The EQS Sedan, EQS SUV, EQE SUV, EQB, S-Class, E-Class and C-Class can be seen in the background. The spot ends with the copy superimposed over the imagery: “Here’s to coming together safely. Happy Holidays, with Love” followed by the Mercedes logo.

Longform creative, which is over a minute, lives on social. Similar versions of the spot will air nationally with sales offer cards. 

To build connection and community, Mercedes-Benz USA is also hosting a "Holiday Love Celebration" giveback initiative in partnership with “Shoes That Fit” that will provide new shoes to thousands of children in need, including students at two Atlanta-based partner schools.

The giveback program is part of MBUSA's national corporate social responsibility program Driving Your Future.

Mercedes-Benz is  a brand at the forefront of innovative technology and connectivity, says Melody Lee, chief marketing officer at Mercedes-Benz USA.

 “This holiday season, we will highlight the power of connection and bring our own employees together to support our local community.”