New CTV Targeting Solution Uses AI-Driven, No-ID Tech

AI-based ad targeting company Dstillery has released a solution that applies its patented ID-free technology to connected TV. 

The solution allows media buyers to use AI and brand keywords to identify the content genres and networks favored by their target audiences, and target optimal CTV bid opportunities, without having to manually find or set up private marketplace/PMP deal IDs, according to the company. 

The solution does not require traditional CTV device graph layering. Dstillery works directly with supply-side platforms/SSPs, including OpenX, to create custom PMPs for activation on demand-side platforms/DSPs.

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